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13 Life Lessons that I Wish I Knew Earlier


Mike here! Here are 13 life lessons that I've learned over the years that have helped me turn into a lawn care millionaire.

One important lesson is to invest money only in areas where you have a knowledge or skill advantage. Investing in areas where you lack expertise is akin to throwing away your money. The key is to invest only in areas where you are among the top 10-15% of investors. Another lesson is to come to grips with the worst possible outcome. As you go through your entrepreneurial journey, bad things will happen, so you should envision those things and have a plan in place. This way, you are emotionally stable through tough times and are not reactive to what happens in the business.

I also advise that high growth equals low profit, so don't expect to be profitable when you're growing quickly. Scarcity is the greatest closing mechanism; it creates a sense of urgency that motivates customers to buy. And, to build strong relationships, make eye contact with people. Finally, be your authentic self on social media and in person. Some people won't like that, but those who do will be your best fans and supporters. In short, progress over perfection, go very narrow when choosing influencers or mentors, and remember that the quietest person in the room is usually the wisest.

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